Travel Motivation during COVID-19: A Case from Nepal

The tourism industry is one of the most affected industries by COVID-19 pandemic. Understanding travel motivation necessary for movement, even in Thus, this quantitative study aimed to explore and its determinants. We collected 181 samples through a web-based questionnaire survey Nepali people January February 2021. data were analyzed using probit regression model two different companion perspectives, i.e., traveling with friends family members. found that motivation, attributes, purpose, transport mode preferences differed groups. Specifically, those who want are government employees, 20–29 years age, set health wellness purposes, choose bike transportation, less willing visit homestay agritourism, around week. Those plan members use coach travel, rural destinations, including villages, spend weeks. Based on these findings, we suggest Nepalese destination public companies make packages targeting Since both groups showed interest visiting can say destinations may revive earlier than urban after However, low-risk environment should be ensured attract more tourists during post-disaster.